Trusted by nonprofits globally like Plan International, WWF, Mind, RSPB, NSPCC | Q1 Planning Offer
Introducing
Stop Losing December Donors. Start Predicting Who Will Lapse - Ready in 14 days.
Most charities lose 80% of new donors within 12 months. Not because they don't care. Because their data is fragmented across 5+ systems, and they can't identify effective cultivation strategies or churn indicators.
Apteco Mission reverses this. All of your charities data organized like a sophisticated NGO on day one. No 6-month implementations. No $50K data cleanup projects.
Apteco Mission is not experimental software. It is the productized evolution of a technology stack refined over more than three decades. Powered by Apteco's established analytics platform Connect, FastStats, Orbit, and Campaign tools used globally by data-driven organizations for years.
39.6% Conversion Rate
Mind: Elevated supporter journey to boost engagement and drive stronger fundraising conversion. Freed 25% of team capacity.
3.4% Volunteer Increase
NSPCC: Increased volunteer participation by 3.4% with huge interest from donors for future events.
50% Above-Average Response
VSO: Transformed supporter journeys and fundraising intelligence to enable greater automation and unlock capacity.
$200K Year-One Uplift
Teenage Cancer Trust: Projected $200K in additional donations in year one from improved stewardship.
Revolutionized Donor Engagement
Centrepoint: Revolutionized donor engagement and automated supporter journeys to scale impact.
Improved Donor Conversion
Plan International UK: Taking full ownership of modelling, reducing costs, and becoming more supporter-led and insight-driven.
After 22 years in this space, and a decade searching for a data aggregation platform, I've tried everything, with Apteco i've finally found something that works. This is unlike anything I've ever seen.
CTO, Fundraising Consultancy
The barriers that keep charities from understanding their donors
Donor data lives in your CRM. Donations live in your fundraising platform. Email engagement lives in your ESP. Events live in Eventbrite. Programs live in a spreadsheet.
Result: By the time you manually combine it all, months have passed and your December donors are already gone.
Mission brings Apteco's proven technology together in a purpose-built architecture for charities, removing the need for bespoke implementations. We don't analyze whatever data you bring. We start with a prebuilt charitable data architecture designed for how charities actually operate.
Result: Insight in 2 weeks. Constituents captured and stewarded before they lapse. This is what makes instant insight possible.
Other platforms store data. Apteco Mission Activates, analyzes, predicts, and automates based on 30 years of nonprofit-specific intelligence. Your data structure is purpose-built for donor cultivation, volunteer engagement, and program impact measurement.
Dashboards auto-generate from your data. Models train automatically. Campaigns deploy in minutes, not months.
Enterprise-grade analytics without enterprise complexity. Predictive models, segmentation, and journey mapping built in.
Start with Grassroots, scale to Enterprise. Zero data migration, zero rebuilding, zero tech debt.
Meet Orin: your AI assistant powered by clean data. Generic AI fails on messy data. Orin thrives because your foundation is structured. Deploy on your own system for complete data privacy.
Traditional analytics platforms analyze whatever data you bring them - then rely on consultants to fix the gaps.
Apteco Mission reverses that model.
Mission starts with a predefined charitable data architecture, designed around how charities actually operate. People, donations, engagement, campaigns, programs, and outcomes are already structured before your data arrives.
Because the foundation exists first, insight doesn't have to wait.
Step 1
Connect Your Data
Mission aggregates data from your CRM, donation platforms, email and SMS tools, events, social, and web activity using Apteco Connect.
Step 2
Apply the Mission Schema
Your data is automatically organized into predefined charitable structures; no time consuming model creation, no consulting projects.
Step 3
Reveal Insight Instantly
Dashboards, predictive scores, audiences, and intent signals are generated as soon as your data connects. What traditionally takes months happens immediately.
Decision-Ready Insight, Out of the Box
What they reveal:
Day One: Insights appear automatically. No waiting. No analysis required.
What they predict:
Grassroots: 2 models (choose from 5). Acceleration+: All 5 models running continuously.
What they show:
Grassroots: 7 pre-built dashboards. Acceleration: 12 pre-built + 3 custom. Enterprise: Unlimited.
Ready-to-deploy templates:
Activate instantly: Update branding, deploy. Models target the right people. Dashboards track results.
With Apteco Mission, organizations gain immediate visibility into unified constituent profiles across systems, RFM and engagement scores, churn risk and retention signals, giving patterns and upgrade potential, campaign and channel performance, and volunteer, event, and program insights.
This isn't reporting. It's intelligence designed to guide action. Unified profiles identify high-value donors, engagement scores predicted their preferences, dashboards show campaign performance, campaigns deploy with optimized messaging.
Three steps to data organized like a sophisticated NGO
Link your CRM, fundraising platform, email system, and event data.
The prebuilt foundational charitable data structure automatically organizes your data around donors, campaigns, and outcomes.
Dashboards, models, and insights are ready to go. No waiting. Start acting on data today.
See how charities are using Apteco Mission to drive impact
Mental Health Charity
"Apteco Mission gave us the insight we needed to understand our donors at scale. We went from 20% to 39.6% conversion in 6 months."
Results: 25% team capacity freed, 10 hrs/week time saved
Voluntary Service Overseas
"With look-alike modeling, we identified hidden major donors we didn't know existed. Response rates jumped 50% above our average."
Results: Identified major donor segments, improved targeting accuracy
Animal Welfare Charity
"We built 30+ dashboards in under a year. During the pandemic, we had real-time insight into donor behavior when we needed it most."
Results: Sustained income during crisis, rapid dashboard creation
Cancer Support Charity
"Year-one revenue uplift of $200K. We freed up 2 days/week of staff time that we redirected to strategy and relationship building."
Results: Significant revenue increase, team capacity freed
We'll analyze your giving season data and deliver a complete intelligence package showing exactly which donors to prioritize in Q1:
Your December donors segmented by RFM (Recency, Frequency, Monetary value) with clear categories: Champions, Loyal Supporters, At-Risk, First-Timers. Shows exactly who needs immediate attention.
Predictive lifetime value analysis revealing which December donors have $50K-$250K+ potential. Includes specific engagement scores and recommended cultivation strategies.
Churn prediction model identifying which December first-time donors are likely to give again vs. disappear. Shows the 20% with highest retention probability who deserve priority follow-up.
Recommended 90-day engagement plan by segment: when to reach out, what to ask for, which channels to use. Based on patterns from organizations like yours who converted December donors into year-round supporters.
Segment-specific ask recommendations based on December giving patterns. Shows exactly how much to request from each donor category to maximize response rates without leaving money on the table.
Board-ready summary showing projected Q1 revenue impact, recommended immediate actions, and improvement potential. Perfect for getting ED/board approval and securing budget for Q1 campaigns.
Day 1: You provide access. Day 2-7: We connect the models and run analysis. Day 8-9: Results review call where we walk through findings. Day 14: Final report delivered with Q1 action plan.
Apteco Mission analyzes your December giving data and tells you exactly who to contact in Q1, what to ask for, and when to reach out; all automated, all based on predictive models proven by organizations just like yours.
14 Days
From signup to your first actionable donor insights. Not 3 months. Not 3 weeks. 14 days. See results fast enough to report to your board this month.
We Handle Implementation
Setup, configuration, model training, dashboard creation. Your team does less work to get better results than manual analysis ever delivered.
100% Success
Organizations like yours—same budget, same size, same challenges—report 50% improvements in donor identification. If it doesn't work for you, we refund everything and keep all the resources.
30-Day Absolute Guarantee:
If you're not completely satisfied for any reason in your first 30 days, get a full refund. No questions. No hassle. You keep all the bonus resources.
80-Day Results Guarantee:
Complete our implementation checklist and use the platform as designed. If you don't see measurable improvement in donor identification or time savings within 80 days, we'll refund your investment AND keep working with you until you do.
Board Confidence Guarantee:
If your board doesn't approve the investment after seeing your pilot results, we'll refund everything. Your risk is zero. Your upside is transformative.
The only risk is missing giving season insights this year.
All tiers include the core platform. The difference is support level and capacity.
What You're Really Buying: A proven data architecture that powers the analysis and campaigns of the most succesful charities in the world, right-sized for your organization. Plus bonuses worth $7,500+ (December Data Analysis, Retention Playbook, Strategy Session, Campaign Templates).
Build Your Data Foundation. Avoid the Tech Debt Tax.
Grassroots is for organizations just beginning their data journey. You have donor data scattered across systems, but limited budget for implementation.
Grassroots prevents the $25K cleanup project that kills growing organizations. You're gathering data correctly from day one, with 2 predictive models and 7 dashboards to guide early decisions.
Result: Proof of concept. Board confidence. Growth runway.
From Reactive Stewardship to Predictive Care.
Acceleration is for organizations whose data is no longer the problem, but whose insight still arrives too late.
You have history. You see patterns. You know donors lapse and upgrade, but you're still reacting after the fact. Acceleration activates predictive intelligence using Apteco's proven analytics engine, surfacing churn risk, upgrade potential, engagement trajectories, and next-best actions automatically.
Instead of asking: "What happened?" You start asking, "What's going to happen, and what should we do about it?"
Result: This is where insight starts driving revenue.
Institutional Intelligence for Institutional Complexity.
Amplification is for organizations whose scale demands infrastructure, not just tools.
Multiple programs. Diverse constituent segments. Advanced reporting requirements. Institutional accountability. Amplification delivers unlimited models, dashboards, and audiences, white-glove implementation, and strategic partnership, all built on the same Mission architecture trusted by data-driven organizations for decades.
This is not a platform upgrade. It's analytics infrastructure that matches your institutional maturity. Amplification includes partner support for complex implementations, ensuring deep expertise and strategic alignment tailored to your specific use case.
Result: Enterprise-grade intelligence at scale.
Build Your Data Foundation
Reactive to Predictive
Institutional Scale
Most analytics platforms start with a blank canvas. Apteco Mission starts with a prebuilt data architecture designed specifically for how charities operate.
The Problem Most Charities Face
Your donor data lives in fragments: Salesforce for CRM, Eventbrite for events, ActiveCampaign for email, spreadsheets for major gifts. Each system speaks a different language. Connecting them takes months and hundreds of thousands in consulting.
The Apteco Mission Solution
We've engineered a unified data schema that understands the nonprofit lifecycle: donors, prospects, volunteers, campaigns, events, giving patterns, engagement history, churn risk, lifetime value. It's prebuilt. It's optimized. It connects to your existing systems on day one.
Why This Matters
Instead of spending 6 months normalizing data and building from scratch, your team gets instant dashboards, predictive models, and segmentation. The schema is already optimized for nonprofit operations—you're not paying for generic enterprise software.
Data Sources (Your Systems)
↓
Unified Nonprofit Schema
Donors (with giving history, lifetime value, churn risk)
Prospects (engagement score, propensity)
Volunteers (skills, availability, impact)
Campaigns (performance, ROI)
Events (attendance, conversion)
Engagement (email opens, clicks, donations)
↓
Pre-configured Outputs
The Bottom Line: You're not buying a tool. You're buying a prebuilt data foundation optimized for nonprofit operations. The schema is already there. The integrations are already mapped. The relationships are already defined. You just plug in your data and start making decisions.
A junior data analyst costs $45K+ annually plus benefits, and takes 3-6 months to become productive. Apteco Mission Acceleration tier costs $10,000 annually, is operational in 14 days, comes with expert support, and handles workload equivalent to 1.5 FTEs. Mind charity freed 25% of their team's capacity, 10 hours per week that was spent building Excel lists now runs automatically. The platform doesn't call in sick, doesn't need training, and doesn't require management oversight.
That's exactly why we built done-for-you implementation. We handle the technical work. You provide access, answer a few questions about your goals, and we configure everything. Cats Protection created 30+ dashboards in under a year work that would have taken their team a decade if built manually. Teams see their first actionable insights within 14 days.
Frame it as responsible stewardship: every hour your Development team spends building Excel lists is an hour NOT spent with donors. Acceleration tier costs less than 6 hours per month of a part-time coordinator salary. Teenage Cancer Trust is projecting $200K in additional donations in year one just from having the capacity to properly steward supporters. The ROI case writes itself.
Grassroots tier optimizes for fragmented data systems think excel. Acceleration connects to Salesforce, Microsoft Dynamics, Blackbaud, event platforms, volunteer management systems, and email platforms. Amplification handles any database, even legacy systems. In 30 years serving nonprofits globally, we've yet to encounter a donor database we couldn't integrate.
Small growing charities are exactly who we built this for. You have enough donor data to benefit from benchmarked direction but not enough budget for enterprise consultants. Grassroots tier is designed specifically for organizations at your scale, same enterprise technology that WWF uses, simplified for organizations with under 20,000 supporters.
If you are not getting insights you can act on, we refund everything and you keep all the resources. If it's working, you continue at the monthly rate with no long-term contract required. Most organizations who start trials convert to annual billing within 90 days because the time savings alone justify the cost.
Absolutely, and it's the path most organizations take. Start with Grassroots ($499/month, 40-day trial), validate the approach with 2 predictive models and 7 dashboards on up to 20K supporters. When you're ready for all 5 models, unlimited campaigns, and capacity for 100K supporters, upgrade to Acceleration ($999/month). Your data, models, campaign history, and dashboards transfer seamlessly.
Grassroots ($499/month): 2 models, 7 dashboards, 12 campaign templates, 20K contacts, 10K monthly sends, 14-day setup. Acceleration ($999/month): All 5 models, 12 pre-built + 3 custom dashboards, 17 campaign templates + unlimited custom, 100K contacts, 25K monthly sends, 14-day implementation. Amplification ($1,999+/month): Unlimited everything, dedicated success manager, white-glove implementation.
Look-alike Model: "Find me 200 more donors like Sarah who gave $5,000." Scans 50+ behavioral dimensions. Dynamic Donation Model: Calculates personalized ask amounts per donor. Lapse Predictor: "These 147 donors are 78% likely to lapse in 60 days" intervene before they disappear. Reactivation Model: Identifies which inactive donors can be reactivated cost-effectively. Best Next Offer: Recommends which campaign to show each donor. VSO used look-alike modeling to achieve 50% above-average response rates.
Mind: 2 days eliminated from manual donor list building, 25% full-time employee capacity freed. Teenage Cancer Trust: 2 days per week automated, equivalent to 1 FTE reclaimed. Cats Protection: Work that would have taken a decade completed in under a year. The time savings come from automation: donor segmentation that took 4 hours now runs overnight, campaign performance reports that required manual Excel pivot tables now update automatically.
Grassroots: Ability to create 30 custom campaigns beyond the 12 pre-built templates. Acceleration: Unlimited custom campaigns, run as many as you want, test variations, build sophisticated multi-touch journeys. Most Acceleration tier organizations run 50-100 active campaigns annually. Amplification: Unlimited campaigns across unlimited programs.
Grassroots tier includes 7 pre-built dashboards, unlimited dashboards of your own design. Acceleration tier includes 12 pre-built dashboards PLUS 3 custom dashboards we build for you during implementation. Amplification tier includes unlimited custom dashboards. Cats Protection created 30+ custom dashboards in under a year using the dashboard builder.
But Are You Listening?
Get a free December data analysis and discover which donors will lapse, who's ready to upgrade, and which campaigns actually drive long-term value. Limited to 50 organizations.
✓ Free analysis (normally $2,000) • ✓ No credit card required • ✓ Results in 48 hours